Jerry Leventer

Web 2.0 - A “Business Week” Perspective

August 17th, 2008 · No Comments · Business Networking

I was browsing for information about Google’s SOAP-based search engine API, and I happened to come across this older article about Web 2.0 from Business Week. Business Week

The main question to ask yourself is, how can Web 2.0 make it easier for me to get my work done, communicate with people, and turn a profit.

Here are some snippets from the Business Week article.

Silicon Valley loves its buzzwords, and there’s none more popular today than Web 2.0.

Unless you’re a diehard techie, though, good luck figuring out what it means.

Web 2.0 technologies bear strange names like wikis, blogs, RSS, AJAX, and mashups. And the startups hawking them — Renkoo, Gahbunga, Ning, Squidoo — sound like Star Wars characters George Lucas left on the cutting-room floor.

Web 2.0 sites are not online places to visit so much as services to get something done — usually with other people.

The collective actions, contacts, and talent of people using services such as MySpace, eBay, and Skype essentially improve those services constantly (see BW Online, 6/20/05, “The Power Of Us”).

“We’re shifting from a presentation medium to a programming platform,” says Don Tapscott, author of Wikinomics: How Mass Collaboration Changes Everything. “Every time we go on these sites, we’re programming the Web.”

So, you ask, “What’s the biggest idea behind Web 2.0?”

Answer: Communication and Collaboration.

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Ed Dale’s 30-Day Challenge 2008 - Review

August 7th, 2008 · No Comments · Business Networking

Ed Dale’s 30 Day challenge provides a wealth of information about free and inexpensive tools you can use to market and create your own information products. Ed Dale 30 Day Challenge 2008

Ed Dale is a well-intentioned and generous person, and he won’t steer you wrong. You will meet a lively, energetic bunch of folks in the TDC forum, you will work with a team, and there is a convention in San Diego the next month to cap it all off. I attended in 2006 and did some valuable networking.

The 30 Day challenge takes at least one hour per day to follow, and at least another hour per day to implement, but you will learn a lot and perhaps have your own website and product to promote by the end of it.

Another excellent product to check out is John Reese’s Traffic secrets 2.0. He guides you through the basics to the advanced steps to build a complete online business, it’s not just for traffic. It’s well worth it if you work it a minimum of 3 to 5 hours per week.

If you are serious about building an internet-based business, you will purchase ONE multi-topic home study course or coaching program and work it with a partner or mastermind team. Lynn Terry’s SSWT forum provides a great resource for finding others to work with on your projects. Be sure to take advantage of it. Check out one of the discussions on her blog: 20-in-20.

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Randy Pausch’s Last Lecture: Achieving Your Childhood Dreams

July 25th, 2008 · No Comments · Business Networking

Carnegie Mellon Professor Randy Pausch (Born: Oct. 23, 1960, Died: July 25, 2008) gave his last lecture at the university Sept. 18, 2007, before a packed McConomy Auditorium at the Carnegie Mellon campus.

In his moving presentation, “Really Achieving Your Childhood Dreams,” Randy Pausch talked about the lessons he learned, and he gave advice to students on how to achieve their own personal and career goals.

Randy talks about the Programming Application Learning Tool for Kids, Alice. A model for “How to let kids have fun while learning something difficult.” The next version will show them how to program Java applications for the Internet.

For more, visit www.cmu.edu/randyslecture.

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John Reese’s Traffic Secrets 2.0 Available Now!

July 23rd, 2008 · No Comments · Business Networking

Many people have already made the decision to get their copy of the Traffic Secrets 2.0 home-study course based on the reviews of success from the previous version of Traffic Secrets.

If you’re in a hurry, you can see my Bonus Offer for Traffic Secrets 2.0 by going here: Traffic Secrets 2.0 Bonus

It doesn’t matter if you’re a beginner, intermediate, or advanced marketer, and it doesn’t matter what business ‘model’ you may be using (i.e. ecommerce store, affiliate marketing, infoproducts, blogging, etc.).

It also doesn’t matter what niche market your business is in. The course can take you by the hand and have you generating an increase in traffic.

The Traffic Secrets 2.0 Course is all about

- Social Media Marketing
- Content Syndication
- Video Marketing
- Leveraging Software & Widgets
- Setting Up Automatic ‘Content Factories’
- Affiliate Marketing
- SEO
- And much more…

And Here’s A Real ‘Shocker’…

For a limited time, Traffic Secrets 2.0 will offer the following special bonuses…

- LIFETIME UPDATES To The Course
- Private Coaching & Mastermind Community
- Web-based ‘Action Tracker’ Learning System
- And more!

John Reese TS2

Once you buy your license to Traffic Secrets 2.0 you don’t have to buy it ever again! Even by the time that “Traffic Secrets 11.0″ comes out you’ll have gotten all of the other versions FOR FREE. (What an amazing offer.)

You and I know that traffic generation techniques will continue to change over time so you’ll be getting all the updated information and strategies for free.

You’ll also get access to John Reese, his staff, and all the other TS2 owners in a private community. You’ll get unlimited, lifetime access for ZERO monthly fees. It’s all included with your single purchase of the course.

But you’ll need to ACT NOW and get your copy of the course right away so you can be guaranteed to be ‘Grandfathered’ in and never have to pay any additional fees in the future to access the course updates or the private community site…

Get Your Copy Of Traffic Secrets 2.0 Today: Bonus Offer

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Create A Plan For Your Online Dating Success

July 22nd, 2008 · No Comments · Totally Free Online Dating Sites, Tips & Singles Services

Before heading off in quest for your soul mate, it would be wise to have a conscious plan of where exactly you are going and what you are looking for; otherwise you risk getting lost in the jungles of the unknown and arriving to the wrong destination.

The person who has thought something through is usually the one that gets the result they are looking for. A plan with a list of concrete actionable steps is one of the keys to reaching your relationship goal. It gives you the guidelines and determination to make the first steps, gradually moving closer to your soul mate dream.

To help you create a plan that is balanced, realistic, well thought-out and most importantly one that works I have listed below principles and strategies already used successfully by many others to manifest their soul mate reality sooner. Here goes:

[Read more →]

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Robyn Sings Cobrastyle (”Press Trigger”) as Guest on David Letterman

July 19th, 2008 · No Comments · Interesting Links

Singer: Robyn
Song: Cobrastyle
Guest: David Letterman

Date: May 01, 2008
Video: http://www.youtube.com/watch?v=UiXnstxTG_Y

Live: 01/12/2008 Amsterdam
http://www.youtube.com/watch?v=RzROVHk64GE&NR=1
http://www.youtube.com/watch?v=NwhZXMnWuiI&NR=1

Biography on Wikipedia: http://en.wikipedia.org/wiki/Robyn

Robyn performing “Cobrastyle” on the Late Show with David Letterman on May 1, 2008.

A little “Cobrastyle” history:

“Cobrastyle” began its life as “Press Trigger”, a 2001 single recorded by Cobra over the Black Shadow label’s Buzz rhythm (most people will recognize this rhythm from Sean Paul’s worldwide hit “Give Me the Light”).

In 2004, Teddybears STHLM recorded a new version of the song for their album “Fresh!”, with guest vocals by Cobra himself - or Mad Cobra as he’s generally known outside Jamaica. The Teddybears added a new chorus (”My style is the bomb …”) and called their track “Cobrastyle”.

Robyn originally recorded this song for the soundtrack of the 2006 Swedish movie “Säg att du älskar mig”. At this point, Teddybears member Klas Åhlund had already produced much of Robyn’s eponymous 2005 album, and this track - now called “Girliestyle” - was actually credited to Teddybears STHLM vs. Robyn. “Girliestyle” featured reworked lyrics to fit Robyn better, removing much of Cobra’s original Patois.
[Read more →]

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CNN Money Magazine: Other People’s Success Stories

July 2nd, 2008 · No Comments · Business Networking

CNN Money MagazineI wasn’t looking for this, and I’m not really sure how I found it, but it reminds me that there is a plethora of resources out there for people who want to find alternative ways to make a living.

“[CNN's] Money Magazine’s Make your Fortune features regular people who went off on their own and started companies.”

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Webmaster Tools: Does Google Want You To Fail?

July 1st, 2008 · 2 Comments · Internet Marketing

If you believe that Google wants you to fail at SEO, then you must be living on another planet.

In July 2008, Google will be presenting their first ever webinar for webmasters. They will be demonstrating how to use their Trifecta of webmaster tools. Google WANTS you to be successful.

The date is July 8th, 2008 at 9:00 AM PST (GMT-8)

Register here: [Read more →]

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How To Submit Your Site To DMOZ Open Directory Project

May 19th, 2008 · No Comments · Internet Marketing

I’m only now submittine my site to DMOZ, the Open Directory Project.

1. Read their guidelines here: DMOZ Submission Guidelines
2. Decide what category your site belongs under.
3. Wait a few months for their decision to include your site or not.

In their own words:

The Open Directory Project is the largest, most comprehensive
human-edited directory of the Web. It is constructed and maintained by
a vast, global community of volunteer editors. About DMOZ

Also,

The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge reference library. The directory is hierarchically arranged by subject - from broad to specific. The ODP is maintained by community editors who evaluate sites for inclusion in the directory. They are our experts, and all submissions are subject to editor evaluation. Submissions Guidelines

I am submitting to the Internet Marketing and Consulting category. Here is how the DMOZ project defines Internet Marketing:

Internet Marketing is the process of promoting a website on the internet. The goal of internet marketing is to increase traffic to the client site and to increase profitability. Effective internet marketing requires a comprehensive strategy that encompasses the client’s goals and takes into account website function & appearance, focusing on their target market through proper choice of advertising type, media, and design.

What internet marketing includes: Organic Search Engine Optimization (SEO) Search Engine Management (SEM) (A more general term for internet marketing) Pay Per Click campaign management (PPC) Link building Copywriting Website optimization to make the site compliant with search engines. On-page element optimization to improve conversion rate. Website Server optimization Including / evaluating website analytics Creative advertising campaigns (banner ads, text link ads, etc) Limited search engine submissions. Internet Marketing Description

Jerry Leventer: Internet Marketing and Digital Business Consultant

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Internet Marketing Blueprint: Organize Your Internet Marketing Projects With Alex Goodall’s IM Index

May 3rd, 2008 · No Comments · Internet Marketing

I just upgraded to Version 2.2 of Alex Goodall’s IM-Index

This is a product I recommend. If you already have lots of downloads and project files on your hard drive, IM Index will allow you to more easily organize all your internet marketing projects and information.

And if you are just starting out, the IM Index will provide you with not only a Map of where to put all your files on your hard drive, but an entire Blueprint of How to Get Started with Internet Marketing.

Here’s a snapshot of the IM Index Organization tool, A-Z of Internet Marketing section:

And here’s a snapshot of the IM Index Project Planning section:

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