Jerry Leventer

Do Consumers Understand What the Word “Digital” Means?

June 24th, 2012 · 4 Comments · Marketing and Advertising, Online Business, Promotion, and Marketing, Web Development

As I ponder a domain name for my web development company, I suggested a name to a friend that has the word digital in it. He said he thinks it’s too broad a term and that we should focus on the words web development. So I began looking for articles that can tell me how familiar consumers are with the word “digital.”

For the most part, I was disappointed in my search. Nonetheless, here are some articles that do shed some light on the subject.

NAACP Article
What does digital mean to you
According to Google, African-American purchasing power in the U.S. consumer economy in 2012 is projected to be more than $1.2 trillion.

Here’s one from the Wall Street Journal that mentions the Digital Age…
Digital-Privacy Rules Taking Shape

Teach Magazine on Digital Literacy
Digital Literacy: What does it mean to you?

This one comes from a Digital Agenda for Europe
Increasing digital literacy

Here’s a video about one marketing company’s idea of “Digital.”
Vimeo – What Do We Mean by Digital

While I’m at it, I found this review of the Amazon Kindle. It includes the Barnes and Nobel Nook and the iPad. It’s a good read…
The $49 Kindle


4 responses so far ↓

  • 1 Natalie // Aug 1, 2012 at 5:32 pm

    The word has come to mean anything created or maintained by computers, which use digital processing to organize data. Examples include “digital cameras” and DVDs, or digital video discs.

  • 2 Natalie // Aug 23, 2012 at 10:24 pm

    I think a lot of consumers are familiar to this digital because some stuffs and gadgets goes to digital already..

  • 3 Daniel // Mar 12, 2013 at 5:39 pm

    Probably the world does not understand the meaning of the word “digital”. This is an electronics term means discrete data or discontinued set of data. In distinction to analog, which is continuous, digital is the interpretation of analog data via discrete non-continuous information.

    This interpretation is done by voltage values on a digital circuit or device which range from 0 Volts to 5 Volts where 0V means “OFF” and 5V means “ON”. From this comes the term “binary” and with this base interpretation, computers and other system can interpret everything in the digital domain.

    Yes I know, kind of complicated.

  • 4 Jerry Leventer // Mar 12, 2013 at 6:00 pm

    Thanks for that, Daniel.

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