Jerry Leventer

Google’s SEO Advice For Website Design: On-Page Content For Search Engine Optimization

July 12th, 2009 · 8 Comments · Business Networking

Here are some handy tips from Google to consider for your on-page Search Engine Optimization (SEO).

Design and Content Guidelines

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
  • Make sure that your <title> elements and ALT attributes are descriptive and accurate.
  • Check for broken links and correct HTML.
  • If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
  • Keep the links on a given page to a reasonable number (fewer than 100).
  • Review our image guidelines for best practices on publishing images.



8 responses so far ↓

  • 1 Andrew Smith // Jul 12, 2009 at 2:05 pm

    Thanks Jerry, that’s a useful set of guideline notes

  • 2 Website Marketing Design // Dec 26, 2009 at 9:29 pm

    Using good text descriptions in your images allows google to display that image in their image search. This can result (depending on what you call the image) in a lot of traffic. Tip: Watch your bandwidth.

  • 3 Mp3freak // Jan 4, 2010 at 9:16 am

    hey , Wow all the guidelines are very informative and flawless. Its a very useful tips for On page SEO.

  • 4 John // Feb 25, 2010 at 9:51 am

    Thanks for this review. I’ll follow these advices on my website. And one question if you can answer? Is it bad for my SERP if I replace some of my text links with images (created in photoshop – buttons). Is better for positioning on Google to have clear text links or buttons (gif) with proper keyword in alt …


  • 5 No xplode // May 2, 2010 at 6:56 am

    good points for the SEO experts and learners to note

  • 6 Resell SEO // Nov 16, 2010 at 10:56 pm

    People tend to use images on their posts without taking advantage of the “alt” parameter, in that case, they also wasted the chance of letting Google crawl on the image itself.

    When doing SEO, you should think like a web crawler, you should know how they perform on one site and how they crawl through the content, with a better understanding and proper techniques, you’ll have a larger chance in making your site SEO-friendly.

  • 7 sijefull // Dec 16, 2010 at 12:57 am

    “I’ll follow these advices on my website. And one question if you can answer? Is it bad for my SERP if I replace some of my text links with images (created in photoshop – buttons).”
    You can read more about it?

  • 8 Sourav Chakraborty // Feb 11, 2011 at 9:23 am

    One tip is to use tags for your keywords and to actually show them in normal size (don’t hide them completely) using css. use for actual headings. Google and other search engines almost never checks the css.

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