Jerry Leventer

Meta Tags For Google Keyword Ranking – by Jerry West

October 18th, 2009 · 14 Comments · Wordpress Issues: Installation, Upgrade, Themes, Widgets, & Plugins

Here’s an article from SEO Expert, Jerry West, that I wanted to share with you and my readers.

Have you read in an article, a forum, or been told from an “SEO Expert” that they know of a “secret” Google Meta Tag that will increase your rankings in Google its plain and simple… either they are ignorant, or they are lying to you.

Google doesn’t have Meta tags; there are no “secrets” they are just attempting to “con” you into believing them. Beware. The only “Meta tags” that Google follows are the ones I’ve listed below and I have covered the options of how they should be used.

Googlebot: noarchive
This tag will not allow Google to display any cached content. To place the googlebot: noarchive into your web page use the following:

<meta name=”googlebot” content=”noarchive”>

Googlebot: nosnippet
This tag will not allow Google to display excerpt text in the SERPs or cached content. To place the googlebot: nosnippet into your web page use the following:

<meta name=”googlebot” content=”nosnippet”>

Googlebot: noindex
This tag is similar to the robots Meta element that denies indexing of your web page. To use the googlebot: noindex on your web page use the following:

<meta name=”googlebot” content=”noindex”>

Googlebot: nofollow
With the use of this tag it will instruct Google not to pass any PageRank or link popularity to the link served, however, Googlebot may follow the web page link and index the page referenced. To use the googlebot: nofollow tag on your web page use the following:

<meta name=”googlebot” content=”nofollow”>

Do you see any tag that will increase your search engine rankings? Neither do I. What these so called “experts” may be referring to is a Meta tag that will validate the XML sitemap feature with Google Webmaster Central, but that has nothing to do with your ranking in Google either.

Be careful out there, it seems there is always someone out there waiting to steal your money and time.


You will not need to use any of these tags unless you want Google to do something specific with your website. The Google Meta tags that are listed above are some of the very few Meta tags that Google will even read, index, and obey.

Good Tip:

If you want Google to use the description that you’ve wrote in your Meta description tag, just simply place your targeted keyword phrase in your Meta description tag and Google will use your Meta description. If you choose not too then Google will take a snippet of content from your web page that has that keyword phrase in it. Most of the time, it doesn’t read very smoothly.

For more information about How To Remove Your Page From Google’s Search Index, see Google’s Remove Page .

Meta Tags Google Advice, Meta Tags Google Search – Information for webmasters & search engine optimizers.


Jerry West is the Director of Internet Marketing for Web Marketing Now. He has been consulting on the web since 1996 and has assisted hundreds of companies gain an upper-hand over their competition. Visit Web Marketing Now for the latest in marketing tips that are tested and proven.
(c) 2003-2009,


14 responses so far ↓

  • 1 Darrell // Oct 31, 2009 at 12:01 pm

    To rank well, here is what I do to rank well in the SERP’s.

    Step 1 – write good quality content that your readers will want to read.

    Step 2 – post unique versions of your article at quality article directories and blogs etc.

    Step 3 – Deep link your content that point back deep within your site.

    Step 4 – rinse and repeat

    Thanks for the insights and I think too many times people get confused on where to start and what to do. I like to keep things simple, yet my results prove it time and time again to ranking well. Write and post content. Get back links is the key.

    .-= Darrell´s last blog ..Internet Home Based Business Tips =-.

  • 2 menu cafe // Nov 27, 2009 at 8:22 am

    very useful, Google ignores meta keywords now because they were being abused. But if you put in a good meta description then people will more easily be able to see what your web site is about in the search results.

  • 3 Springboard SEO Mtl // Dec 30, 2009 at 11:09 pm

    I used to work for a self-proclaimed “SEO Expert” that would insist that google “liked” seeing its name: , so he’d add it to every page he worked on.

    I’ve seen some funny things over the years.

  • 4 Jerry Leventer // Jan 1, 2010 at 3:47 am

    Looks like you have your own SEO business, now. But I don’t see your name anywhere? Your blog has some good information about Google.

    I wonder what SearchWiki is going to do to our hard-won keyword rankings…

    What tool do you suggest for keyword rank tracking? I notice you mention Do you have preference for that?

  • 5 beth charette // Jan 15, 2010 at 1:12 pm

    It is amazing how little information “out there” on the net is reliable.

    For example, I had heard and believed the MetaTag information.

    I have also heard many things about Google being in control or out of control relative to backlinks since the programming duties at Google are spread over a hundred programmers, no one programmer has a clue what his or her piece of the Google pie will do to the overall ranking of a site.

    Therefore, Google is a mystery to all outside Google because it is a mystery to those inside as well.

    It’s sort of like the concept of God. If no one knows for sure, people of all stripes can be worlds apart in their beliefs, and no one can tell them they are wrong.
    .-= beth charette´s last blog ..New Article: Elf Culture: One with Nature =-.

  • 6 Beth Charette // Jan 31, 2010 at 12:07 pm

    No matter how skillful a person is relative to SEO or marketing, and, obviously Jerry ranks among the most talented, at the end of the day, one has to have deep knowledge in an area or a fabulous skill for people to be willing to buy anything or come back for more.

    I had never actually seen anyone make money on the net until early in 2009, when my sister found Linda Christas. Even folks with good blogs were not able to segue that to financial gain.

    Sherry, my sis, made $61,000 working as an online recruiter for Linda Christas Academy/College in 2009, by far the most money I had seen anyone in my circle of acquaintances earn by blogging.

    They pay her $500 for every student who enrolls in a program and $1,000 stipend if the student enrolls in an entire curriculum.

    Both franchise fees and training fees have been eliminated now that Linda Christas can afford to provide those services to recruiters for free.

    The College doesn’t recruit recruiters. Their attitude is if a person is not a sufficient self starter to contact them, they won’t contact others online either.

    All my sister Sherry did was contact them. They wanted to see her blog, and her writing style. After all, they are a college and can’t be having someone who is out of control or who can’t write represent them.

    But, after that, she was accepted and thinks she is in online heaven, since she can actually make a good living from home now.

    Might be something someone here would like to try. Sherry tells me they are great to work with, pay promptly, students re-enroll and therefore provide residuals to recruiters, and LC is still in the market for good recruiters as they switch from traditional advertising to paying recruiters.

    First step, contact the College.

    Another thing, employers are now starting to prefer online degree holders since by definition they have to be self starters to have earned a degree that way, and online degree holders tend to be maturer not have spent four years drinking beer and going to football games.

    Anyway, their degree programs are top notch, accredited, and Linda Christas offers a lifetime employment service to its graduates as well. Sounds like a whole package to me.


    ToysPeriod is a leading online shop specializing in lego sets and model railroad equipment.
    .-= Beth Charette´s last blog ..New Article: An Environmentally Aware Toy Business: One Customer’s Take =-.

  • 7 Dr. Ann Voisin // Mar 1, 2010 at 12:33 am

    Akismet is blocking from any of our grad students who use as a home page.

    Let me explain.

    With few exceptions, our business graduate students have been rejected by sites using Akismet.

    All it takes is one request from a blogger anywhere for Akismet to ban any home site, whether the blogger is delivering spam or not. (None of our graduate students deliver spam. They are very intelligent commenters who like and enjoy your site, but have stopped visiting here, because Akismet is blocking them on your behalf.)

    I am taking the time to write this because I believe your blog to be of high quality, and one from which both you and our graduate students would profit.

    If you wish to have our grad students resume visiting your blog, please e-mail me at the College at, and I will place you on our faculty chart as a welcoming blog.

    However, Akismet will have to lift the ban on ToysPeriod for you, or you will have to unplug your blog from Akismet.

    The person to write to is Alex Shiel at Akismet at

    If you have not blocked ToyPeriod personally, that is even worse. Akismet has been known to universalize blocking.

    That is, if one blogger anywhere reports a home page as spam, from then on, ANY person using that website as home page is blocked.

    I do hope to hear from you.

    If you ever wish to monetize your blog, Akismet will at some time or another have to be disconnected. Otherwise, as with our grad students, visitors will continue to be blocked, even if it is the first time they have ever visited your good site.

    Dr. Ann Voisin
    Linda Christas College

  • 8 Gomez the autoglass monkey // Mar 5, 2010 at 6:12 am

    I keep cracking up over people advocating the keyword meta tag to improve Google rankings. Google recently came out and flat out said that they don’t read it.

    I still do it, though, because Yahoo! reads it. Wonder what will happen when Yahoo! switches to Bing. :(
    .-= Gomez the autoglass monkey´s last blog ..Auto Glass and the Blind Spot =-.

  • 9 movers pittsburgh // Mar 11, 2010 at 7:49 am

    I did not realize such tags existed. Does it matter where you put these tags in your html?

  • 10 Anne Marie // Jun 10, 2010 at 11:23 am

    Things change so fast. I’ve been working online as a media publicist for 14 years. It used to be meta tags were vital, now not so. It’s good have people like you to keep us up-to-date in this ever changing online climate.
    .-= Anne Marie´s last blog ..Online Marketing Course: Finding Content For Your Blog That You Don’t Have To Write =-.

  • 11 Bluetooth Headset // Jun 15, 2010 at 3:19 am

    Ya that’s right Meta tags are very important for site ranking.

  • 12 Rajesh Vinaykyaa // Dec 27, 2010 at 12:34 am

    Very well explained. Your post is an eye opener for lots of people out there.

  • 13 Sourav Chakraborty // Feb 11, 2011 at 9:35 am

    Meta tags have been and is being abused by overzealous SEO guys. Google should develop a method to vote up/down search results (yes, this too is open to abuse, but on a much lesser extent) and use ‘crowd sourcing’ to improve results.

  • 14 Maria // May 22, 2011 at 7:27 am

    I am new on your site you have informative site I found here something new and interesting.

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